Last updated: 24 September 2026
1. Who we are
This notice explains how Dance to the Radio Limited ("DTTR", "we", "us") collects and uses personal information about fans, customers and visitors to our websites, stores and artist pages. DTTR is the data controller for the information described here.
DTTR is an independent record label, music publisher and artist management company. We are part of Futuresound Group, which runs live events and venues. Futuresound Group has its own privacy notice for ticketing and events. This notice covers DTTR's own activity.
| Company | Dance to the Radio Limited |
|---|---|
| Company number | 05589397 |
| Registered office | Munro House, Duke Street, Leeds, LS9 8AG |
| ICO registration | ZB330487 |
| Privacy contact | info@dancetotheradio.com |
We work on behalf of the artists on our roster (the "Artists"). Where an Artist also decides how your information is used, we explain this in section 4.
2. What we collect and where it comes from
| Source | What we collect |
|---|---|
| Our online store (dancetotheradio.com, run on Shopify) | Name, email, delivery and billing address, phone number, order history, pre-orders, customer account details. Card payments are handled by Shopify Payments or other payment providers; we never see your full card number. |
| Bandcamp | When you buy from an Artist's or DTTR's Bandcamp page, Bandcamp shares your name, email, delivery address and purchase details with us, and your email if you opt in to hear from the seller. |
| Mailing list sign-ups | Email address, name, country or postcode, date of birth where asked, which Artist you signed up for, and when and where you signed up. Sign-ups may happen on our website, Artist websites, feature.fm pre-save and link pages, competitions and forms. |
| Email engagement | Whether you open our emails or click links, so we can see what works and remove inactive addresses. |
| Bandsintown | If you follow an Artist on Bandsintown, we can send you messages through Bandsintown's platform about that Artist's shows and releases. |
| Pre-saves and streaming links (feature.fm) | If you pre-save a release, feature.fm may pass us your email address and the streaming service you used, where you agree to this. |
| Cookies, pixels and tags | Device and browser information, IP address, pages viewed, links clicked, items added to basket and purchases, collected by the Meta (Facebook/Instagram) Pixel, TikTok Pixel, Google Analytics, Google Ads and YouTube tags. See section 5. |
| Customer service | Anything you tell us when you email us about an order, return or query. |
We do not knowingly collect special category data (such as health or religious beliefs) and we do not ask for it.
3. How we use it and our lawful basis
UK data protection law requires us to have a lawful basis for each use of your information.
| What we do | Lawful basis |
|---|---|
| Take, fulfil and deliver orders and pre-orders; handle returns and refunds | Contract |
| Keep order, tax and accounting records | Legal obligation |
| Send marketing emails about Artists, releases, tours and merchandise | Consent (you can withdraw it any time) |
| Send emails about DTTR releases similar to something you bought from us, if you didn't opt out at checkout | Legitimate interests, under the "soft opt-in" rule for existing customers |
| Share your mailing-list details with the Artist you signed up for (section 4) | Consent |
| Use cookies, pixels and tags for advertising and measurement (section 5) | Consent, given through the cookie banner |
| Build advertising audiences from customer or mailing-list emails (for example Meta Custom Audiences), in hashed (scrambled) form | Consent, where you signed up for marketing; legitimate interests where you are a customer and have not objected |
| Understand how our sites and campaigns perform, prevent fraud and keep systems secure | Legitimate interests |
| Reply to your questions and complaints | Legitimate interests |
Where we rely on legitimate interests, we have weighed our interests against yours. You can object at any time (section 9). We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
4. Artist mailing lists and sharing with the Artist
When you sign up to hear from an Artist on our roster, DTTR collects and holds your details. We run the Artist's mailing list on their behalf, as their label or manager.
- Who you're signing up to. Every sign-up form names both DTTR and the Artist, and says what you'll receive.
- Sharing with the Artist. We share your details with that Artist (and their management team) so they can contact you about their music, shows and merchandise. The Artist uses your information as a separate controller, and must follow UK data protection law.
- Only that Artist. Signing up for one Artist does not add you to other Artists' lists. We will only email you about DTTR's wider roster if you ticked a box to hear from DTTR too.
- Where it's stored. Mailing-list data is held on [name of Sony platform], a secure platform operated by [Sony Music Entertainment UK Limited / name of entity], which processes it for us under a written contract.
- If an Artist leaves DTTR. The Artist may keep their copy of their list and becomes solely responsible for it. We will stop using your details for that Artist, and keep them only if you also agreed to hear from DTTR.
- Unsubscribing. Every email has an unsubscribe link. Unsubscribing from an Artist's list stops emails from both DTTR and that Artist for that list. You can also email info@dancetotheradio.com.
Bandsintown. Bandsintown is the controller of your Bandsintown account. When you follow an Artist there, we send messages through Bandsintown's own tools; we don't download your contact details. Bandsintown's privacy policy applies, and you can manage follows in the app.
Bandcamp. Bandcamp is a separate controller of your Bandcamp account. See Bandcamp's privacy policy.
5. Cookies, pixels and advertising
We use advertising pixels and tags on our store, on Artist websites we run, and on Artist pre-save and link pages hosted by feature.fm. They only load after you agree through the cookie banner on that site, and you can change your choice at any time.
| Tool | Provider | What it's for |
|---|---|---|
| Meta Pixel | Meta Platforms Ireland Ltd | Measuring ad results on Facebook and Instagram and showing ads to people who visited or bought |
| TikTok Pixel | TikTok Technology Ltd / TikTok Information Technologies UK Ltd | Measuring and targeting TikTok ads |
| Google Analytics, Google Ads and YouTube tags | Google Ireland Ltd | Site statistics, measuring and targeting Google and YouTube ads |
| feature.fm | Feature.fm Ltd | Link and pre-save pages; passes click and conversion events to the pixels above |
| Shopify | Shopify | Cookies needed to run the basket and checkout (no consent needed) |
These tools record events such as page views, link clicks, pre-saves, basket additions and purchases, alongside your IP address and device identifiers. We use this to see which campaigns work, to show Artist ads to people who've shown interest, and to find similar audiences.
For collecting and sending this data, we and the platform may be joint controllers. Each platform then uses the data under its own privacy policy: Meta, TikTok, Google, feature.fm.
You can also control ads through your Facebook ad preferences, TikTok's ad settings, and Google My Ad Center. Full cookie details are in our [Cookie Notice].
6. Who we share your information with
We never sell your personal information. We share it only with:
- The Artist you signed up for and their management, as explained in section 4.
- Service providers who process data for us under contract: Shopify (store and checkout), [Sony platform] (mailing lists), HubSpot (customer records), Make.com (moving data between our systems), payment providers, and couriers and fulfilment partners who deliver orders.
- Advertising platforms: Meta, TikTok and Google, as described in section 5.
- Futuresound Group companies, for shared administration, finance and IT. We won't pass your details to Futuresound's events or venues for their marketing unless you've agreed.
- Professional advisers (accountants, lawyers, insurers), and police, HMRC or regulators where the law requires it.
- A buyer or successor if DTTR or part of its business is sold or restructured, on the same terms as this notice.
7. International transfers
Some providers, including Meta, Google, TikTok, Shopify, HubSpot and Bandsintown, process data outside the UK, including in the USA. Where they do, we rely on UK adequacy regulations (including the UK–US Data Bridge for certified US companies) or the ICO's International Data Transfer Agreement or Addendum. Contact us for a copy of the relevant safeguards.
8. How long we keep it
| Information | How long |
|---|---|
| Orders and invoices | 6 years after the end of the financial year, for tax and accounting |
| Customer account | Until you close it, or [3 years] after your last order |
| Mailing list | Until you unsubscribe. We remove or re-confirm addresses with no opens or clicks for [24 months]. |
| Unsubscribes | Email address kept on a suppression list, so we don't contact you again |
| Pixel and tag data | Set by each platform; Google Analytics set to [14 months] |
| Customer service emails | [2 years] |
9. Your rights
You have the right to:
- ask for a copy of the information we hold about you;
- have inaccurate information corrected;
- have your information deleted;
- restrict or object to how we use it, including an absolute right to object to direct marketing;
- receive information you gave us in a portable format;
- withdraw consent at any time, without affecting anything we did before.
Email info@dancetotheradio.com. We'll reply within one month. If you ask us to delete your details from an Artist's list, we'll tell that Artist too.
10. Children
Our store and mailing lists are for people aged 13 and over. If you're under 13, please don't sign up. If we learn we hold a child's details without a parent's consent, we'll delete them.
11. Complaints
If you're unhappy with how we've handled your information, please complain to us first at info@dancetotheradio.com. We'll acknowledge your complaint within 30 days and respond without undue delay.
You can also complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, or 0303 123 1113.
12. Changes to this notice
We'll update this notice when our practices change and show the date at the top. If a change is significant, we'll tell you by email or on our website.